Lyft

Client: Lyft

Designer: Ion Art

When Lyft approached us with their new marketing campaign, we were really excited to get to work. Lyft wanted to target musicians, as well as the general public, by creating sculptural installations at Austin-Bergstrom International Airport. Austin, being the live music capital of the world, was the perfect place for this style of art. Initially, Ion Art created a custom model of the city of Austin with an enormous guitar rising from the center, complete with a swarm of bats rising up the body. Once completed and installed, we were tasked with another project in which we were assigned with designing and painting three custom guitars and amps to be used in an interior installation, depicting a type of camp site focused around a vintage Lyft-pink Volkswagen Bus.